Creating a successful link building team in-house can be a cost-effective solution for scaling link building efforts and acquiring a large number of links. In fact, the estimated annual cost of running an in-house team is around $177,000. Establishing solid processes and best practices before building the team is crucial. This article will outline the steps for creating a successful link building team in-house, including defining processes, hiring a proven link building strategist, and looking for candidates with the right skills and qualities. Platforms like Upwork, AngelList, LinkedIn Jobs, and Fiverr can be utilized to find suitable candidates. Additionally, hiring from local universities for long-term staff can be a viable option. Extensive training for full-time staff, including teaching about the broader SEO landscape and using essential software tools, is recommended. By following these steps, businesses can effectively build an in-house link building team and achieve their link building goals.
One of the reasons to build an in-house link building team is the need for scaling link building efforts and acquiring a large number of links. By having an in-house team, companies can have greater control over the link building process and ensure that it aligns with their specific goals and objectives. Additionally, having a dedicated team allows for efficient communication and collaboration, resulting in faster turnaround times and improved productivity.
Another benefit of building an in-house team is the potential cost savings. While there may be initial investment in hiring and training, in the long run, companies can save on outsourcing costs and have more control over their budget. Moreover, by building an in-house team, companies can foster a culture of continuous improvement and knowledge sharing, which can lead to better link building strategies and results.
To establish a comprehensive link building team within an organization, it is crucial to follow a series of systematic steps that involve defining processes and best practices, hiring experienced professionals with relevant skills and attributes, and utilizing appropriate platforms to attract suitable candidates. The first step is to define processes and best practices that will guide the team’s activities and ensure consistency and efficiency.
Next, organizations should consider hiring a proven link building strategist who can provide valuable insights and guidance. When looking for candidates, it is important to prioritize individuals with SEO or digital marketing knowledge, sales experience, willingness to learn, and self-motivation. Platforms such as Upwork, AngelList, LinkedIn Jobs, and Fiverr can be utilized to find potential candidates. Additionally, organizations can consider hiring from local universities for long-term staff. To attract the right candidates, a well-written job post should be created, highlighting the company introduction, responsibilities, essential requirements, desirable requirements, personality characteristics, and the hiring process.
It is recommended to tailor the job post to the platform and desired candidate type. When hiring graduates, it is suggested to focus less on link building experience and more on personality. A well-structured hiring process is crucial, which typically includes an application, interview, second interview, and test work. For hiring experienced link builders, it is important to ensure the right experience and alignment with link building values. Factors such as role, contract type, location, and budget should be considered when determining link builder pay. Hiring full-time staff and providing extensive training can have several benefits. Training recommendations include teaching about the broader SEO landscape, creating a training hub, providing detailed instructions, and using videos. Essential software tools such as Ahrefs, Hunter.io, Pitchbox, and Buzzstream are recommended for effective work. While the cost of these tools should be considered, their benefits outweigh the expenses.
Lastly, Instalinko suggests hiring from locations outside the US to save costs.
Training and software tools play a crucial role in equipping a link building team with the necessary knowledge and resources to effectively carry out their tasks. In-house training offers several benefits, including the ability to teach team members about the broader SEO landscape and create a training hub for continuous learning. Providing detailed instructions and using videos can further enhance the training process.
Additionally, cost-effective software solutions such as Ahrefs, Hunter.io, Pitchbox, and Buzzstream are essential tools for effective link building work. Although these tools may come at a cost, the benefits they provide outweigh the expenses. Investing in training and software tools can help the team stay updated with industry best practices and streamline their workflow, ultimately leading to more successful link building efforts.