According to a recent study, backlinks are a crucial factor in determining a website’s search engine ranking. In fact, websites with a high number of quality backlinks tend to rank higher on search engine result pages. This highlights the importance of linkable content, which is specifically designed to attract backlinks.
Linkable content is original, valuable, engaging, and relevant, making it appealing to both users and search engines. In this article, we will explore 13 linkable content ideas that can help you attract incredible backlinks. From interesting statistics pages to detailed how-to guides, engaging infographics, and original research, there are various types of content that can effectively attract backlinks.
Additionally, expert opinions, resource pages, case studies, and video content are also valuable tools to enhance your link profile and credibility. By creating linkable content that provides value to your target audience, you can increase your chances of attracting natural backlinks and improving your search engine ranking.
Key Takeaways
- Backlinks are essential for search engine ranking and websites with high-quality backlinks rank higher on search engine result pages.
- Linkable content should be original, valuable, engaging, and relevant to attract incredible backlinks.
- Creating valuable resources such as expert opinions, resource pages, case studies, and video content can enhance the link profile and credibility of a website.
- Building relationships with websites and influencers, reaching out to them, and offering valuable resources can encourage them to link back, increasing brand visibility.
Types of Linkable Content
The types of linkable content discussed in this context include
- interesting statistics pages linked to credible sources,
- detailed how-to guides providing valuable information,
- engaging infographics for quick message communication,
- useful industry tools,
- own awards for links and brand awareness,
- original research with outreach for links,
- expert opinions from industry experts,
- expert roundups for credibility and relationship building,
- coining a term for link profile and credibility boost,
- resource pages or centers as one-stop shops for resources,
- case studies for real-world examples,
- providing free templates for backlinks and marketing contact details,
- list posts or listicles for easy and shareable content,
- video content, especially informational and non-promotional videos, for backlinks and embeds.
Expert roundups allow for gathering insights from multiple industry experts, while case studies provide real-world examples and evidence of success. These types of linkable content help establish credibility and build relationships with both readers and other websites, increasing the likelihood of attracting backlinks.
Creating Valuable Resources
Creating valuable resources is an effective strategy for generating high-quality backlinks and increasing brand visibility. By providing useful and informative content, businesses can attract the attention of their target audience and establish themselves as industry leaders.
Building relationships with other websites and influencers is crucial in this process, as it allows for outreach strategies to be implemented effectively. By reaching out to relevant websites and offering them valuable resources, such as industry reports, templates, or tools, businesses can encourage them to link back to their website.
This not only helps in improving search engine rankings but also enhances brand credibility and authority. Implementing outreach strategies and creating valuable resources go hand in hand in building a strong backlink profile and expanding brand reach.
Video Content
Video content has become an increasingly popular form of linkable content, with studies showing that websites with video content attract 41% more web traffic from search than those without. This highlights the importance of incorporating video into link building strategies.
Promotional videos can be a powerful tool for attracting backlinks as they showcase a brand, product, or service in an engaging and persuasive manner. These videos can be shared on various platforms and websites, encouraging others to link back to the original source. Additionally, video tutorials are another effective form of linkable content. By providing valuable information and step-by-step instructions, these tutorials can attract backlinks from websites looking to provide their audience with helpful resources. Incorporating video content into link building efforts can greatly enhance a website’s visibility and credibility.